Inbound Marketing Advantages
Consumers of today want to be in control in everything they do. They like the convenience and speed that the Internet provides them in terms of finding answers and solutions. They don’t want to be force-fed sales pitches. With monthly Google searches reaching 10 billion in number, it is clear that people want to be in charge. They also listen to each other on social media and review sites.
Usual outbound marketing methods imparting one general message to all are now less and less effective. Everyone is throwing marketing emails in the trash, blocking ads on their browsers or not paying attention to commercials. Inbound marketing, on the other hand, offers more targeted and tangible results.
If you have a huge budget, outbound marketing may sound right for you. Billboards, print ads, TV ads – all these can get so expensive yet none of them offer any guarantees in terms of ROI. When you buy enough ads and launch enough campaigns, you will surely grab attention. However, whether or not that attention is from your target audience is another story.
On the other hand, inbound marketing involves smart thinking that allows you to win customers without imposing anything on them. Instead of simply imposing your message, you are also educating your audience. It doesn’t matter if your marketing budget is limited or if you’re planning to reduce your current budget. The costs will still be dramatically less than what an equivalent outbound campaign would incur. In fact, you can even start your inbound campaign almost for free with all the open-source platforms available out there.
Facebook and Twitter are two perfect examples, and for your blogging and SEO needs, WordPress is also free. Marketing software companies also offer some of their products for free, and they are always good for those who are starting out. With all the almost free, if not totally free, tools you can use today, it’s easy to understand why inbound marketing is the wise way to go.
With inbound marketing being cost-effective, better ROI opportunities are automatically available for you, but that’s not where it ends. By gather information from your audience and prospects, inbound marketing helps you make better decisions, including distributing your time accordingly across different types of activities.
An inbound data campaign is perfect for data geeks who want to crunch the numbers and improve their efforts. From the time people get to your website up to the moment you close the deal, you can monitor and analyze your campaign every step of the way.
You can see the reactions of your audience with each part of your consumer journey, and the best part is, you can experiment on various methods so you can actually see which one works best.